Common problems I hear
We’re not showing on Google
Often Maps, a Google Business Profile glitch, or the site isn’t indexed the way you think — not “you need a new SEO strategy.”
Start with the triage guide →We show up, but nobody clicks
Titles, snippets, the wrong intent — or the AI box at the top of Google taking the answer. Worth diagnosing before you panic.
Impressions but no clicks →We’re invisible to AI answers
ChatGPT and friends don’t replace Google overnight. But if you’re never mentioned when someone asks for a business like yours, that’s useful to know early.
See how I help →How I think about this
Good content answers a real question thoroughly. It shouldn’t read like it was built to trick a ranking feature. If a sensible person would roll their eyes, it fails — even if an algorithm briefly likes it.
AI summaries will keep absorbing facts. A grey citation link is not a guaranteed click. So the work that lasts is twofold: be findable on Google for the problems people actually type, and write pages with a clear point of view — trade-offs, judgement, what you’d do — so you’re not just another paragraph a machine can paste.
Page-one rankings on demand. Guaranteed ChatGPT mentions. Or that a regulation change in Europe (or anywhere) will suddenly send you traffic. Rules may change how links appear in AI answers. They don’t replace clear pages and honest diagnostics.
Start with a free visibility check
I look at how you show up on Google and in a few AI tools, note what’s broken or missing, and send a short written note. No call required. If you want deeper work after that, I’ll quote it in writing.